Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


Heaven Was Beautiful, But I Came Back

Stories from those who say they have seen heaven and returned to life will probably always find an audience, all the more as Baby Boomers age and confront their mortality. A new movie could continue to fuel the extraordinary recent interest in books by those who claim to have returned from the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
More news stories like this |


Liberty Media Scales Back its B&N Holdings

Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


Norton Back to Press on 'Flash Boys'

After a much-talked about "60 Minutes" appearance by Michael Lewis, Norton has gone back to press for 50,000 more copies of the author's new book, "Flash Boys." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flash boys #michael lewis


Samuel Beckett story to be published 80 years after it was rejected

Nobel laureate was told by publisher that 'people will shudder and be puzzled and confused' by reading Echo's BonesA previously unpublished story by Samuel Beckett will go on sale in bookshops for the first time, 80 years after his publisher rejected it as a nightmare read that gave him "the... Continue reading at The Guardian

[ The Guardian | 2014-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #final story #chatto windus


Green Apple Named PW Bookstore of the Year

The 47-year-old San Francisco store behind California Bookstore Day is this year's winner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this |


PRH Earnings Dip in 'Transformative Year'

Although operating EBIT fell 4.9% in the year at Penguin Random House, executives at parent company Bertelsmann had nothing but good things to say about the results from the world’s largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good things


Amazon paying ebook settlement cash back to Kindle users

Remember that antitrust suit concerning publishers, ebooks and price rigging? The good news, at least if you bought one of the affected titles between April 2010 and May 2012, is that Amazon is sending some money your way. If the book you purchased... Continue reading at Engadget

[ Engadget | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle users #antitrust suit


JRR Tolkien translation of Beowulf to be published after 90-year wait

The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian

[ The Guardian | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge bestseller


Amazon Publishing UK plans 500 titles this year

Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller

[ The Bookseller | 2014-03-19 00:00:00 UTC ]
More news stories like this |


Big names back press regulation underpinned by royal charter

More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian

[ The Guardian | 2014-03-18 00:00:00 UTC ]
More news stories like this |


Bookseller backs gender campaign

A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News

[ BBC News | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading authors #bookseller waterstones


Henry wins Romantic Novel of the Year Award

Veronica Henry has won the 2014 Romantic Novelists Association’s Romantic Novel of the Year... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronica henry


Amazon Prime price jumps to $99 per year

Amazon is tacking $20 onto the price of its Amazon Prime service, bringing the yearly cost to $99.This is the first price hike for Amazon Prime since it was introduced nine years ago. The service originally included just free two-day shipping on most orders, but has since expanded to offer Prime... Continue reading at PC World

[ PC World | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime #price hike #kindle devices #existing members #higher rate


Retailers Call for Action on E-Fairness

In advance of today’s hearing before the U.S. House Committee on the Judiciary, RILA and NRF urge lawmakers to level the playing field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


GABBS & SIBA’s Second Year Proves A Success

This past weekend, with an emphasis on education and bookseller and author togetherness, GABBS & SIBA’s show in the Springtime was a success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past weekend


Why so many digital publishers are flocking back to print

Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #digital publishers #online brands


Tin House: 15 Years of Fostering Lively, Diverse Literature

Portland's Tin House Press, born out of the eponymous magazine, continues to foster a community of engaged readers interested in eclectic small press publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tin house


Indie Creators Self-Publish 1,000 Comics on ComiXology in One Year

On the one-year anniversary of the service, digital comics locus ComiXology says it now offers more than 1,000 titles through its self-publishing platform Submit.     Continue reading at Wired

[ Wired | 2014-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-year anniversary


IndiCo: Year One of NACS’s Indie Store Arm

At the 2013 Campus Market Expo (CAMEX) in Kansas City, Mo., the National Association of College Stores (NACS) announced the launch of IndiCo, a new subsidiary that will assist its 1,450 independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kansas city #national association


Children's reading levels 'flatline from Year 6'

There is something “seriously amiss with the way secondary schools encourage young people... Continue reading at The Bookseller

[ The Bookseller | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading levels