Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


Icon signs Vintage Years columnist

Icon Books has signed a book from the anonymous Guardian columnist behind 'The Vintage Years'. The author of the column, who was known in the newspaper only as 'The Invisible Woman', was revealed last year as Helen Walmsley-Johnson, a former PA for the Guardian's editor Alan Rusbridger, who... Continue reading at The Bookseller

[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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Ebola thriller 'The Hot Zone' is back in the spotlight

Richard Preston's book 'The Hot Zone' was published in 1994 and tells the story of Ebola appearing in a lab in Washington D.C. Now it's back on bestseller lists and it could be adapted as a TV series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard preston #bestseller lists #tv series


Rylance-backed book wins £5,000 prize

A debut novel whose supporters include actor Mark Rylance and Conservative MP Zac Goldsmith wins a £5,000 award given annually to "fearless" writing. Continue reading at BBC News

[ BBC News | 2014-10-11 00:00:00 UTC ]
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Download: Friday’s Frankfurt Book Fair 2014 Show Daily

Get the latest news from the Frankfurt Book Fair, including publisher interviews, discussions with book industry thought leaders, event listings and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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Curtis Brown Ltd. Celebrates 100 Years

History is something Curtis Brown Ltd. has been reveling in of late, as the agency turns 100 this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown


Heartland Fall Forum 2014: A Call to Action

At Heartland Fall Forum, booksellers shared tips for making a successful store and discussed the need to call out politicians on what they do to actually help small business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small business


Authors Guild Calls for Antitrust Scrutiny of Amazon

In a message circulated to members, and shared with the public, the Authors Guild today confirmed that it hosted a meeting on August 1 between a group of authors and the Department of Justice, in an effort draw antitrust scrutiny of Amazon's practices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Big names give backing to Books Are My Bag

Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Shortlist Announced for 'FT,' McKinsey & Co Business Book of the Year Award

The winner will be announced at a dinner ceremony on November 11 in London, and will receive £30,000, with each shortlisted author receiving £10,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist announced #business book


Pearson targets literacy with five-year project

Pearson is launching a five-year project on literacy by inviting people to contribute tips on... Continue reading at The Bookseller

[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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Calling for Literary Agent Transparency in the UK

Too little information is available to aspiring writers in the UK regarding literary agents, argues Harry Bingham, so a movement has started to bring transparency. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aspiring writers #literary agents #bring transparency


PA manifesto backs market inquiry

A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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10 Great Back To School Graphic Novels

It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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SPX 2014 Marks 20 Years Celebrating Small Press Comics

SPX, an annual festival for independent and self-published comics, opens this weekend, September 13-14 in North Bethesda, Maryland with such artists as Lynda Barry, Keith Knight, Charles Burns and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual festival #self-published comics #north bethesda #lynda barry #keith knight #charles burns


Men's Fitness: 15 years of covers - in pictures

As the Dennis Publishing title relaunches, we look back at how its covers have changed since its launch in 1999. The new-look magazine offers a bolder design, streamlined sections and new content, aiming for what its publishing director describes as a broader spectrum approach to fitness. Its... Continue reading at The Guardian

[ The Guardian | 2014-08-27 00:00:00 UTC ]
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Calling Silicon Valley Out On Its Gender Problem

It's no secret that the Valley has a gender problem, a new book explores just how deep discrimination runs and how to fix it.In July, Twitter reported that only 10% of its tech jobs are held by women. This report joins a host of recent demographic disclosures by tech firms, from Google to... Continue reading at Fast Company

[ Fast Company | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech firms #book co-authored #changing face


Frankfurt Book Fair Show Dailies: Call for Stories

Publishing Perspectives will again publish full-color, tabloid-format print editions during the Frankfurt Book Fair. Got a story to tell? Let us know. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-25 00:00:00 UTC ]
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Orwell estate hits back at Amazon's corporate 'doublespeak'

Internet retailer accused of using tactics from Orwell's 1984 in war of words with the publisher HachetteRepresentatives of George Orwell have described Amazon's selective quoting of the Nineteen Eighty-Four author as "dystopian and shameless" and "as close as one can get to the Ministry of... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #ebook terms #ebook pricing


Child hits back at indie authors in Amazon debate

Author Lee Child has come out swinging in the manner of Jack Reacher on The Passive Voice website... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors #jack reacher