Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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For some booksellers attending Winter Institute, the fist pumps began before their planes even touched down in Asheville, N.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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The deadline has been extended for independent bookshops to apply for one of the industry’s most coveted prizes – Independent Bookseller of the Year at the Bookseller Industry Awards. Indies now have until 5p.m. on Monday 23rd February to submit their entries here to be considered for the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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Simon & Schuster will be reprinting 10,000 copies of revered 'New York Times' critic and columnist David Carr's 2008 memoir following his death last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
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S&S UK has seen a "challenging year" which has not been helped by a number of staffing changes, its c.e.o Ian Chapman has told The Bookseller. The c.e.o and publisher of S&S UK and International was speaking following the release of S&S's global results by its parent company CBS on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Reading charity Booktrust has been chosen as The London Book Fair’s Charity of the Year for 2015, the year of Booktrust's 90th anniversary. Benefits will include promotion and marketing support in the lead-up to the Fair and at the event itself, as well as year-round promotion and an... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Indie Book Day is set to make a mark on the UK this year after starting in Germany two years ago and quickly spreading across Europe. The campaign – which hopes to become comparable to the American Record Store Day event, but for books – wants readers to flock to independent bookshops on 21st... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013,... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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As anticipation continues to mount for the Valentine’s Day release of the 'Fifty Shades of Grey' film adaptation, the book hit #1 on Apple’s iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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The Inspire! Toronto International Book Fair, which launched last November as a three-day consumer event, will not be held again in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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You can't open this book—literally—until you make it clear you don't have any preconceived notions.I'll admit it: I definitely judge books by their covers. But this book might train those of us who are prone to snap judgments to become slightly better people. If you look at the book with... Continue reading at Fast Company
[ Fast Company | 2015-02-06 00:00:00 UTC ]
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European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
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The prince shown printing presses and an edition of the Guardian from 1987 during visit to St Bride FoundationWith Catherine Mayer’s biography about him being serialised in the Times, probably the last thing Prince Charles wants to do is learn about publishing, particularly newspapers. But he... Continue reading at The Guardian
[ The Guardian | 2015-02-05 00:00:00 UTC ]
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Boom! Studio celebrates a decade publishing original graphic novels and comics, as well as recent movie and TV deals and a push for diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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PW speaks with the three big winners of the ALA's Youth Media Awards, about what they were doing when the committee placed the call that changed their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian
[ The Guardian | 2015-02-02 00:00:00 UTC ]
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Here's an exclusive preview of the new Superman series, out next week. It's the latest in DC's line of new-reader friendly Earth One graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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