‘Look at Me': The first-ever Instagram book is a self-help guide for brands

You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,” exclusively on the popular Facebook-owned platform -- one page at a time. Each post makes a page and is composed of an animated illustration accompanied by text in the caption section. The choice of Instagram was an obvious one for him. “If I am talking about how hard it is to break through to customers today, and if this is how I’m consuming all my information these days, it makes sense to put it in bite-sized portions on Instagram," he said. The post ‘Look at Me': The first-ever Instagram book is a self-help guide for brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-29 00:00:00 UTC ]
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