Liverpool Echo to get Sunday edition

The Liverpool Echo is to launch a Sunday edition on 19 January. Trinity Mirror's announcement comes soon after its closure of its weekly title, the Liverpool Post.Print sales of the Echo, which publishes from Monday to Saturday, stood at an average of 74,984 copies a day in the first six months of last year (the last available audited figures). That was 7.2% down on the same period in 2012.In May last year the Echo published a new edition for the Wirral, which is thought to have added extra circulation.Trinity Mirror says the launch of a Sunday issue - with a cover price of 50p - follows "months of planning and research". According to the press release statement it will "strengthen the brand's online publishing by creating a flow of content across the weekend that will further fuel audience growth on the Echo's thriving desktop, mobile and social media platforms".The Echo's editor, Ali Machray, sees the launch as "testimony to what an amazing city Liverpool is... Its news and sports potential are astounding and we're determined to give its people a Sunday Echo they can savour."Trinity Mirror's chief executive, Simon Fox, referred to it as "an exciting opportunity for the group."Regional & local newspapersLiverpoolTrinity MirrorNewspaper closuresRoy Greensladetheguardian.com © 2014 Guardian News and Media Limited or its affiliated companies. All rights reserved. | Use of this content is subject to our Terms & Conditions | More Feeds Continue reading at 'The Guardian'

[ The Guardian | 2014-01-08 00:00:00 UTC ]
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