Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms, LinkedIn—whose active user base continues to steadily expand—has not been the perpetrator of many ill-fated media pivots, nor has it drawn intense scrutiny from regulatory authorities. "It’s kind of our secret weapon, if I’m being honest," says Forbes's director of social media, Shauna Gleason. And with good reason—to date, Forbes's LinkedIn account has amassed over 13 million followers, an audience that far surpasses that of any other news outlet and even edges out the follower counts of LinkedIn giants Amazon, Apple and Microsoft. To better understand Forbes' success on the platform, as well as determine whether other publishers should be diverting more of their efforts there, we turned to Gleason for some advice. Here's what we learned: Trust what your audience tells you Even though Forbes has a massive audience on the platform (bigger than its Facebook and Instagram audiences combined), Gleason says she resists the temptation to use LinkedIn as a distribution channel for content across all of Forbes's verticals, instead focusing solely on the topics that followers have indicated they want—content focused on leadership, careers or entrepreneurship. "First and foremost, my strategy... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD
[ AllThingsD | 2013-11-22 00:00:00 UTC ]
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Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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The newest owner of The New Republic magazine is Chris Hughes, a new media guru who co-founded Facebook and helped to run the online organizing machine for Barack Obama's presidential campaign. Continue reading at The New York Times
[ The New York Times | 2012-03-09 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget
[ Engadget | 2024-05-29 16:21:28 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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The 2024 Beijing International Book Fair includes a program for international publishers, with applications open until May 10. The post Beijing Book Fair Expects 70 Nations’ Engagement in June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-25 23:47:43 UTC ]
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The satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff. Continue reading at The New York Times
[ The New York Times | 2024-04-25 23:20:18 UTC ]
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Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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