LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were the fourth most talked-about type of brand among children, behind TV shows, films and cartoons, but ahead of video games, toys, music, celebrities and comics. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-10-21 00:00:00 UTC ]

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