Leadership Briefs: 3 Execs on Navigating Challenges in New Roles

If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them profitable traffic, leading to the creation of more paywalls or other means of reader-supported revenue. All the while, investments in social media, video and regular old print fluctuate seemingly every quarter in a quest to ensure profitability for the work staffers produce. But out of this inability to get comfortable come some creative solutions to old-school issues. Folio: spoke with leaders at three publishing houses to detail how they overcame obstacles when starting new businesses or overseeing new teams. [caption id="attachment_154289" align="alignright" width="150"] Adam Fitzgerald[/caption] An Indie Motorcycle Mag Tests a New Business Model 4 Adam Fitzgerald, Editor-in-Chief, Iron & Air Magazine When Adam Fitzgerald started an Instagram account with some friends to post images of vintage motorcycles, he never thought it would turn into what it is today. The success of the account eventually led Fitzgerald to quit his job as a graphic designer in 2012 to co-found Iron & Air magazine. In the years that followed, any success the magazine saw was by “just being really, really scrappy,” said Fitzgerald. But he and his co-founders realized that in order to take the magazine... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
News tagged with: #advisory board #international companies #comedy central #good start #challenges ahead

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