Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird has been known for its little hardback books that many people remember from their childhoods, but it’s a modern publisher too and, while we love our past, we also want to modernise.” read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-31 00:00:00 UTC ]

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[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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