Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to capitalise on a legal threat from Lachlan Murdoch in order to drive subscriptions, the co-chair of News Corporation has alleged in the federal court.Murdoch launched defamation proceedings in August against the independent news site over an article published in June that named the Murdoch family as an “unindicted co-conspirator” in the US Capitol attack. The trial has been set down for March 2023 but the parties are in dispute over pretrial matters.Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-30 06:29:17 UTC ]
News tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp

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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Salesforce’s Stan Sugarman on driving business values, breaking down silos and hiring for attitude

Salesforce Senior Vice President Stan Sugarman sits down with Ad Age Associate Publisher Heidi Waldusky to inform why internal collaboration is the foundation for the best customer experience. This custom video series is made possible by Salesforce. Continue reading at Advertising Age

[ Advertising Age | 2019-06-25 19:25:00 UTC ]
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'It's impossible to turn away from this job': photographer Lynsey Addario on what drives her into danger

The most dangerous places on the planet exert an irresistible pull on Lynsey Addario, and the Pulitzer Prize-winning photojournalist has never shied away from shining a spotlight on victims of war and oppression despite the peril it puts her in. ... Continue reading at CBC

[ CBC | 2019-05-20 08:00:00 UTC ]
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Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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UK tour of 'To Kill a Mockingbird' cancelled after US legal threat

A touring production of "To Kill a Mockingbird", set to open in February and tour the UK and Ireland, has been cancelled mid-rehearsals after the threat of legal action from Scott Rudin's company Atticus, which stages the current Broadway hit. Continue reading at The Bookseller

[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Hansen: radical textbook subscription service could transform US market

Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller

[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
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Indies look to subscription to anchor business in unpredictable market

A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-05 00:00:00 UTC ]
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Travel market takes a wrong turn

Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller

[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
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London drives book market's value growth in 2017

London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Best of the week: Publishers press Facebook to drive paid subscriptions

This week's top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more. The post Best of the week: Publishers press Facebook to drive paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-16 00:00:00 UTC ]
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How French publisher Mediapart has used political tumult to drive subscriptions

“We want a return to democracy, to serve the readers. We want to fight against corruption,” said Edwy Plenel, co-founder of independent French online publisher Mediapart. The post How French publisher Mediapart has used political tumult to drive subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-28 00:00:00 UTC ]
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BookMachine hires five for marketing arm

BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Fighting ire with hire: Tech firms say immigration boosts employment

U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World

[ PC World | 2017-02-02 00:00:00 UTC ]
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