L.L. Bean Turns 100

Best known for its hunting boots, which according to a recent report in the Associated Press have ousted Uggs and Crocs as the must-have footwear on college campuses, 100-year-old L.L.Bean has begun hitting the books, hard. The family-owned retailer, which reported net sales of $1.44 billion in 2010, has long had a book department at its flagship store in Freeport, Maine, which founder Leon Leonwood Bean opened in 1917. And it carries maps, road atlases, and hiking guides at its nearly 20 retail stores outside of Maine. Now, as part of its anniversary celebration, Bean is heavily promoting three tie-in books on the llbean.com Web site and in its print catalogues, even pricing the books competitively with Amazon. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
News tagged with: #flagship store #anniversary celebration #web site #print catalogues

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