Kohl’s calls on AI to help power through holiday season

Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-06 20:31:35 UTC ]

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10 Keys to Digital Success in 2020 (Part 1)

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive

[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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Quick Thoughts About the Holidays (shelftalker)

Looking back on the holiday season from a part-timer who used to co-own the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-31 13:00:04 UTC ]
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The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek

[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
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20 Of The Best Books To Give As Gifts This Year

These are the best books to gift this holiday season, according to book lovers on Goodreads. Continue reading at The Huffington Post

[ The Huffington Post | 2019-12-13 17:33:40 UTC ]
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Shipping Delays Frustrate Indies’ Holiday Season

Across the country, booksellers described mounting frustration with late deliveries this week as split and unfulfilled orders caused confusion and concern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
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Luma Partners' Terence Kawaja on the streaming wars, d-to-c and 10 years of the Lumascape

On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at Advertising Age

[ Advertising Age | 2019-12-10 10:00:00 UTC ]
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The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at AdWeek

[ AdWeek | 2019-12-05 21:44:16 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek

[ AdWeek | 2019-12-03 22:30:01 UTC ]
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Books in Spanish

We asked Spanish-language publishers to pick books that are likely to make it onto consumers’ wish lists this holiday season, as well as books on their personal wish lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Books in Spanish

We asked Spanish-language publishers to pick books that are likely to make it onto consumers’ wish lists this holiday season, as well as books on their personal wish lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-29 05:00:00 UTC ]
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Wishing for Silent Days and Nights (shelftalker)

A review of our least favorite opening lines from customers during the holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-20 13:00:26 UTC ]
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6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
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Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The Athletic, Axios Raising Money as Rivals Consolidate

Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
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Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Endeavor Business Media Acquires More Than 20 B2B Titles from Informa Plc

At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
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Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
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