Kobo's Strategy Also Includes Hardware With Introduction of New Touch E-Reader

The bare bones e-reader that Kobo released in May 2010 was intended to help sell more of its ebooks. But now the company is also seeing the merits of pursuing a hardware strategy, which includes today's unveiling of an all-new touch-enabled device. Continue reading at 'AllThingsD'

[ AllThingsD | 2011-05-23 00:00:00 UTC ]

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New Light on Lent: Books Help Readers See Anew

During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
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If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates


Do publishers need a WhatsApp strategy?

WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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The Borribles, once infamous children's books, reissued for 21st-century readers

Considered too inflammatory to publish in the wake of 1980s UK riots, these tales of anarchic runaways are to be re-released as ebooksMichael de Larrabeiti's classic stories of anarchic, pointy-eared street children the Borribles, which were judged to be so lawless in the 1980s that their... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big city #making good


Pocklington Post makes a virtue of parish pump stories written by readers

Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online subscriptions


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners


Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1980s #biggest shareholder #early 1960s #global circulation


Kobo Teams with Bella Andre for French Translations

Author Bella Andre has struck a deal with Kobo that will give the e-bookseller exclusive rights to the French translation of some of her titles for a three month period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Oyster now offers all-you-can-read children's books, including Disney titles

Got a kid with an insatiable appetite for books? You may want to sign up for Oyster, then. The subscription ebook service has just launched a children's section, giving young readers all the titles they can handle. The deal also brings Disney... Continue reading at Engadget

[ Engadget | 2014-02-13 00:00:00 UTC ]
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18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american idol #cultural significance #tomas chamorro-premuzic


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Sony customers shift to Kobo platform

Sony's e-reading customers will shift to the Kobo platform in the US and Canada from March,... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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Sony to Close E-bookstore, Move Customers to Kobo

Sony, one of the first companies to enter the ebook market, will close its ebookstore in March and allow its American and Canadian customers to migrate their accounts to Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
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Amazon and Kobo tie for title of favorite ebook seller in survey

The survey was conducted by the site Good e-Reader among participants whom Good e-Reader estimated buy between 50 and 100 books a year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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'Interactive novel' invites readers to Choose-Your-Own sex adventure

Follow Your Fantasy promises fresh spin on the genre pioneered in rather less risqué stories in the 1980sA threesome, sex with a stranger or work on a porn film: the choice will be yours, as HarperCollins prepares to launch an erotic version of the Choose Your Own Adventure books which were... Continue reading at The Guardian

[ The Guardian | 2014-01-30 00:00:00 UTC ]
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Time Inc. Candidates for Chief Revenue Officer Include Two Insiders

After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age

[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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International Indie Booksellers Look to Americans for Strategy

Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
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