My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As Penguin’s development director in the early 1970s he also launched the Puffin school book club and persuaded Sainsbury’s to start selling books.John initially trained in retail at Harrods, becoming the haberdashery department manager there before joining Penguin in 1959. He started in Penguin’s publicity department, becoming the company’s first European representative (under Allen Lane), and then publicity manager in 1962, after which he was its first educational marketing manager, in which role he launched the Penguin Education division. It was after he became development director in 1973 that John launched the Puffin school book club. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-10-28 19:33:32 UTC ]
Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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A new hashtag, #women_writers, is providing a safe space for female writers to talk about their literary passions, careers and frustrations in response to sexism within the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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With nearly twenty years experience in the publishing industry, Fiona Carr joins online rights platform IPR License as Senior Sales Manager. The post Fiona Carr Joins IPR License as Senior Sales Manager appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-27 00:00:00 UTC ]
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There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Freedom of movement has undoubtedly helped the economic development of the UK and the publishing industry needs to work to "connect its demand for labour with the supply coming across the world". Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian
[ The Guardian | 2016-07-07 00:00:00 UTC ]
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Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Former Penguin Random House publicity director Natalie Higgins-Galsworthy has joined creative communications agency Premier to enhance its offering to the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
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Philip Jones reacts to the result of the EU referendum and considers its impact on the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2016-06-25 00:00:00 UTC ]
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[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Zoella has officially launched her book club with WH Smith, revealing eight titles from Fangirl by Rainbow Rowell to All The Bright Places by Jennifer Niven. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other members of the country's publishing industry to protest a government proposal to allow booksellers to import U.S. and U.K. books without restrictions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
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How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Oprah has her book club. Mark Zuckerberg had his Year of Books. And Bill Gates has his annual reading lists — book recommendations shared each year by the Microsoft founder and philanthropist. Gates' 2016 list of summertime reads, complete with an animated video describing his picks, was released... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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The editors of the publication’s culture section have selected N.K. Jemisin’s 'The Fifth Season' as the first title to be read in the new group, which will focus on works of science fiction and fantasy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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