John Hitchin obituary

My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As Penguin’s development director in the early 1970s he also launched the Puffin school book club and persuaded Sainsbury’s to start selling books.John initially trained in retail at Harrods, becoming the haberdashery department manager there before joining Penguin in 1959. He started in Penguin’s publicity department, becoming the company’s first European representative (under Allen Lane), and then publicity manager in 1962, after which he was its first educational marketing manager, in which role he launched the Penguin Education division. It was after he became development director in 1973 that John launched the Puffin school book club. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2021-10-28 19:33:32 UTC ]

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