Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a powerhouse modern editor—she has strengthened the thought leadership of Cosmopolitan and established deep relationships with major players in advertising, technology, entertainment and government," Hearst Magazines president David Carey, to whom Coles will continue to report, said in a statement. "She has a creative, curious mind and her boundless energy will be an integral part of all we do, as we forge an even closer connection between our U.S. and international media businesses." According to Hearst, Coles will work with the company's U.S. and international brands editorial, digital and advertising departments to "lead new magazine development activities, and spearhead efforts to extend Hearst brands into television, live events, and other new businesses." She'll also work with Hearst's digital marketing agency iCrossing on branded content, consumer research and marketing initiatives. From the sound of it, Coles' new position will be somewhat of a broader (and more business-focused) version of Anna Wintour's artistic director role at Condé Nast, which she added to her Vogue editor in chief title in 2013. Coles first joined Hearst in 2006 as the editor in chief of Marie Claire.... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-06 00:00:00 UTC ]

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