"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they eat so much they get lazy and stop being scary after a couple days, so then you have to bring in a second lion. Now we have one lion who's great at snarling and snapping and roaring, and another one that's great at running." Bill Robinson, co-president of James Patterson Entertainment, is talking about Zoo, one of two projects it is currently working on for CBS. (Zoo premieres June 30, while For Justice, a mystery pilot set in the 1960s South, has not yet been ordered to series.) Along with fellow co-president Leopoldo Gout, Robinson runs the enterprise that manages everything with the superstar author (300 million-plus books in print) and former adman's name on it, which also includes a TV series in development with Paramount based on one of Patterson's most popular characters, Alex Cross. Patterson on the set of Zoo outside New Orleans James Patterson's empire is a vast one, and the movies and TV shows based on his work myriad. With the dual CBS series, the Alex Cross project and, a little further down the road, a film called Middle School: The Worst Years of My Life, distributed by Lionsgate and produced by Participant Media, the Patterson brand is connected to a whole array of entertainment properties, stories and characters—including those lions, named Felix and Major. Oh, and there are wolves, too. "The best part of... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-13 00:00:00 UTC ]
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