It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at 'The New York Times'

[ The New York Times | 2023-04-04 23:45:06 UTC ]
News tagged with: #roald dahl #agatha christie #e-book

Other Publishing stories related to: 'It’s Their Content, You’re Just Licensing it'


More, More, More: Winning the Race to Make Enough Content

Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age

[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Multimedia Giant China South Publishing Invests in IPR License

To 'explore new uncharted waters,' China South Publishing takes a stake in Frankfurt Book Fair's global rights and license trading platform, IPR License. The post Multimedia Giant China South Publishing Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipr license #uncharted waters #global rights


The Original Evangelist for B2B Content Analytics

Veteran consultant Howard Rauch produces a surprisingly contemporary book of best practices. The post The Original Evangelist for B2B Content Analytics appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-09 00:00:00 UTC ]
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Wiley launches content sharing across 1,700 journals

Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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At San Diego Comic-Con, Diversity in Content and Consumers is Key

The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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Stop the Collapse of Good Content in Three Easy Steps

Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age

[ Advertising Age | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top end #time consuming #long tail


Digital Solutions in India 2017: Gearing Up for the Shifts and Twists in the Digital Content Industry

Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities

With platforms and subscription services clamoring for high-quality video content, publishers are poised to reap profits from licensing video content. The post Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-22 00:00:00 UTC ]
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'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #media partners


Instagram Just Added a Tag to Make Sponsored Content More Transparent

Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #video-sharing network #paid partnership


IPR License launches online 'Buy Rights' button

Rights and licensing trading platform IPR License has launched a new service which allows sellers to place “Buy Rights” buttons next to books featured online. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #magazine publishers #brand licensing


‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content company #digital publisher #digital consumption


How publishers use emotion to promote content on Facebook

Now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content shared on the platform whenever they can. The post How publishers use emotion to promote content on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #promote content #content shared


Licensing Expo Shows Deep Bond Between Books and Tie-Ins

The 2017 Licensing International Expo, held last month, highlighted the symbiotic relationship between books and licensed products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #symbiotic relationship #licensed products


Scribd Reports 500K Subscribers, Adds Newspaper Content

Online subscription service Scribd marks a year of profitability by revealing the size of its subscriber base and adding access to selected newspaper articles to its content library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscriber base #adding access


Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada

Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canada appeared #book promotion #calling books #important piece


You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward #multiple sources #pushed back


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #days ago #personal information #personal data


Facebook’s New Video Content Deals With Publishers Emphasize Produced Videos (Report)

The shift in Facebook's agreements with publishers for video content, first hinted at in January, appear to be moving forward, "multiple sources" told Kurt Wagner of Recode. Wagner reported that while the new pacts still include payment for Facebook Live videos, they encourage publishers to... Continue reading at AdWeek

[ AdWeek | 2017-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #encourage publishers #video content #moving forward #multiple sources