It’s all about Me, Inc – how to get ahead in the age of egonomics

In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book? Of course you do. Literally everyone and their dog thinks they have a book in them. And while not everyone may be able to write, with enough guile behind you pretty much anybody can make it to the top of a bestseller list.Take Lani Sarem, for example. For a few hours in August, the novice author’s debut novel, Handbook for Mortals, was No 1 on the New York Times bestseller list for young adult literature. Soon after Sarem’s fantasy novel reached the top spot, however, there was a plot-twist. People on social media began questioning exactly how a book nobody had ever heard of, by an unknown author, put out by an unfamiliar publisher, had suddenly magicked its way on to a prestigious literary list. The answer was somewhat prosaic: bulk-buying copies of the book from bookshops that report their sales to the New York Times.Having an amazing personal Twitter feed can become a lucrative career in itselfYou can also catapult your way to internet fame and fortune by monetising your pet through something like The Dog Agency Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-09-04 00:00:00 UTC ]
News tagged with: #bestseller list #internet fame

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