‘It is surreal’: the five-second book reviews going viral on TikTok

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of hashtags – #BookTok #FYP. Throw a pandemic into the mix and you have the formula: you can make a book review go viral.Stuck inside during Sydney’s Covid lockdown, I fell down the endless TikTok abyss, where I found BookTok: the app’s reading corner that has amassed more than 26bn views. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2021-11-16 16:30:13 UTC ]

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