Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
News tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher

Other Publishing stories related to: 'Is Blocking Readers Who Use Ad Blockers The Best Strategy?'


E-readers make easy reading on the move

E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff

[ Stuff | 2012-11-16 00:00:00 UTC ]
More news stories like this |


iPad Mini: A Supercharged E-Reader with A Middling Screen and a High Price

Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini #high price #price tag


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines


Kobo Mini review: does the world need a small e-reader?

More Info Hands-on with Kobo's Glo and Mini e-readers (video) Kobo Glo review: another illuminated e-reader lights up the market Amazon Kindle Paperwhite review While tablet and smartphone manufacturers battled it out over screen sizes, e-reader makers seem to have settled on an... Continue reading at Engadget

[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry standard #e-reading device #originally appeared


The Telegraph Brings Web Meter, Mobile Subs to Overseas Readers

UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment – metered access, and charging overseas readers. The company today begins charging £1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
More news stories like this |


Book merger 'will not be blocked'

Penguin and Random House, which are merging to form one of the world's biggest publishers, are confident of regulatory approval but will sell "bits and pieces" if necessary. Continue reading at BBC News

[ BBC News | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #biggest publishers #regulatory approval


Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit


Shifting Strategies Lead to Success for US Small Publishers

At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers


Investing in Future Readers: German Children Get Their Own Newspaper

Since this spring, a German publisher has been tackling a monster of a new challenge. "He lives in newspapers in the printing plant," explains Eva Fauth, one of his creators. "He sleeps in newspapers, and he eats all the newspapers becaus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german children #german publisher


Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #editorial content #usa today #york office


Argosy ponders future after Eason merger blocked

The blocking of the merger between Eason and Argosy by the Irish Competition Authority has opened... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this |


New Kobo e-readers hit WHS

Kobo’s new e-reading devices, Kobo Mini and Kobo Glo are being rolled out across 100 W H... Continue reading at The Bookseller

[ The Bookseller | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading devices


Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Horrible Histories to be ‘refreshed’ for younger readers

Scholastic will refresh the Horrible Histories series to mark the books' 20th anniversary in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrible histories #younger readers #20th anniversary


Kobo to sell e-readers in Portugal

Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell e-readers #fnac stores


Price Transparency as Sales Strategy

Over the past few semesters the University of Kansas Bookstore and a growing number of independent college stores have begun taking advantage of the way students comparison shop for textbooks by sharing their competitors’ prices on their own store’s Web sites and/or pricing books dynamically... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #web sites #local library


Gardners reveals its colour e-reader

Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this |