Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
News tagged with: #ad blockers #growing trend #online publishing #ad-blocking software #british publisher

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Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover


Readers 'flock to beautiful books'

The extra focus publishers have started to put on producing beautiful hardbacks has borne fruit,... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beautiful books #borne fruit


Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers


Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eligible books #list -- #comments section


Profile quick off the blocks with 'Inferno' guide

Profile has announced a new book from Michael Haag exploring the background of Dan Brown’s... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey


Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #longer produce #sell books


It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entice readers #buy books


Christmas e-reader sales up 45% at John Lewis

John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller

[ The Bookseller | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis #45% increase #christmas period


Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Sony opens German e-reader store

Sony has opened an e-reader store in Germany, selling digital titles in eight different... Continue reading at The Bookseller

[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Engadget's holiday gift guide 2012: e-readers

Welcome to the Engadget holiday gift guide! Picking presents for friends and loved ones is never a simple task, and with thousands of options for each category, buying technology can be an especially frustrating experience. We're here to help. Below you'll find today's bevy of curated picks, and... Continue reading at Engadget

[ Engadget | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head back #holiday season #industry leaders #barnes noble #books --


Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book


High street demand strong for e-readers

Retailers are reporting strong customer demand for their newly available e-readers, boosting... Continue reading at The Bookseller

[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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E-readers make easy reading on the move

E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff

[ Stuff | 2012-11-16 00:00:00 UTC ]
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