HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book from the wi-fi hotspots around the Westfield Eat St site – a large interactive advertising billboard. HarperCollins said the campaign would reach 500,000 people. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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#31st august
The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
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#covid-19 pandemic
Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 02:55:55 UTC ]
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#online campaign
National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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#coronavirus outbreak
#bookstore
Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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#varying degrees
#raise funds
#pay bills
Pickatale, a mobile audiobook and storybook app for children aged 0–12, has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 08:27:37 UTC ]
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Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 18:20:15 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 05:28:08 UTC ]
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#pr campaign
Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 15:42:06 UTC ]
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Brand offers financial support to help restore parks, libraries and leisure centres. Continue reading at Media Week
[ Media Week | 2019-06-28 09:22:56 UTC ]
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#libraries
The marketing campaign for The Flower Girls by Alice Clark-Platts will be Raven Books’ largest to date. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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#raven books
Inclusive publisher Knights Of, which launched a pop-up bookshop in Brixton in October, is aiming to raise £30,000 to open a permanent bookselling business. Continue reading at The Bookseller
[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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A number of industry members have gotten together to form Love Your Bookstore, a campaign aimed to help draw attention to all physical bookstores as the holiday shopping season begins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-01 00:00:00 UTC ]
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Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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#refugee tale
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Bookshops are asking to be given the same business-rate relief as pubs, arguing they help to drive social cohesion in a similar way to drinking establishments. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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The BBC has launched its first interactive audio story, a sci-fi comedy called "The Inspection Chamber", available through Amazon Alexa. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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#amazon alexa
YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
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#200th anniversary