Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue officer, Lucy Kriz, said social media is key. “We’re meeting consumers where they’re consuming content, which is in feed and on mobile.” The post Inside W Magazine’s glossy digital strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-25 00:00:00 UTC ]

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Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

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The publishers that put their content directly on social platforms

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SmartMoney Magazine To Fold Print Edition

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RH expands digital team

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Google+ Pages to Test Third-Party Social Media Tools

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