U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from the division have grown sevenfold since launch, with big campaigns with Kellogg's and the U.K.'s National Health Service. Invention chief Mark Field believes tying experiential marketing in with its digital content output is where the next growth opportunity lies. The post Inside Invention, Trinity Mirror’s content studio appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-24 00:00:00 UTC ]
Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Digital revenues for Simon & Schuster US climbed 64% in the first quarter of the year, while... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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Regional publisher Trinity Mirror has been carrying out an overhaul of its network of newspaper websites designed to give them a ‘cleaner’ look. Digital publishing director David Higgerson has overseen the changes which have now b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-30 00:00:00 UTC ]
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Ladybird has partnered with the Daily Mirror and Sunday Mirror for a second year in a free book... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week
[ Media Week | 2011-12-16 00:00:00 UTC ]
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Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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