Indies Test 'One Book, One Store' Campaigns

This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]

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Bricks-and-Mortar Still Rules

Nearly 40% of Russia's book sales in 2009 came from independent bookstores. Bookshop chains contributed around 20%, and only 8% were transacted online. The dependence on bricks-and-mortar outlets remains unassailable even though bookstores outside of Moscow, St. Petersburg, and some other major... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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