Indie Alliance sets up loyalty card scheme

Written By: Charlotte Williams Publication Date: Fri, 23/09/2011 - 09:00 The Independent Alliance has launched a nationwide loyalty card scheme for independent bookshops, with 114 indies signed up so far. Love Your Indie, which will be run in association with the Guardian and Observer as part of their Books Season, has been put together by Faber marketing director Joanna Ellis and Icon Books sales and marketing director Andrew Furlow, with digital agency Bookswarm's operations director Simon Appleby. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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