The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the publisher's in-house team that creates articles, videos and graphics for advertisers, will work with Leo Burnett to develop strategies and then produce content for the ad agency's clients. The work will be distributed across The Huffington Post as well as other websites and social platforms owned by AOL. One or two employees of HuffPost Partner Studio will work in the Leo Burnett office in Chicago several days a week.Participating Leo Burnett clients will also have access to proprietary data from the publisher's social media platforms. The Huffington Post's newsroom is not involved. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company
[ Fast Company | 2023-09-12 05:30:00 UTC ]
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Penguin Random House will "encourage employees to go to the office more frequently" without mandating company-wide in-person attendance. The publisher will also "change" its current office space and "reduce our footprint at 1745 Broadway" beginning this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
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The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian
[ The Guardian | 2023-09-07 05:00:18 UTC ]
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The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
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The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget
[ Engadget | 2023-08-31 17:02:25 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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Ashley Wurzbacher’s debut novel How To Care for a Human Girl jumps with both feet into the debate over reproductive rights. When two sisters find themselves pregnant not long after their mother’s death, Jada choses an abortion, while Maddie drifts into the sticky embrace of a crisis pregnancy... Continue reading at Electric Literature
[ Electric Literature | 2023-08-08 11:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Led by another good performance by its audiobooks division and "fantastic" results in the U.K., operating income rose 14% at Simon & Schuster in the second quarter ended June 30, 2023 over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:36:00 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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