In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

Other Publishing stories related to: 'In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact'


CRISPR gives us the power to short-circuit evolution. What now?

Bioethicist Henry T. Greely ponders the implications of the gene-editing technology. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
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In Blood and Ash, Blue Box Press Finds a Big Hit

The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big hit #fantasy series #fiction imprint


Stewart joins Chelsea Green from Michael O'Mara

Alex Stewart has been appointed in the newly created role of head of UK sales for Chelsea Green Publishing UK. Continue reading at The Bookseller

[ The Bookseller | 2021-05-20 18:25:27 UTC ]
More news stories like this | News stories tagged with: #uk sales


Adin Dobkin Admits He’s in the Pocket of Big Sandwich

In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re talking to Adin Dobkin, author of the forthcoming book Sprinting Through No-Man’s Land: Endurance, Tragedy, and... Continue reading at Electric Literature

[ Electric Literature | 2021-05-20 11:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching writing #burning questions #electric literature


Black Sands Publishing Launches Digital Comics App

The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #$1 million


How Charles Yu fights anti-Asian hate and Hollywood stereotypes in his award-winning novel

Charles Yu, the National Book Award-winning author of 'Interior Chinatown,' joins the L.A. Times Book Club in a chat with film critic Justin Chang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 14:00:51 UTC ]
More news stories like this | News stories tagged with: #charles yu #interior chinatown #times book #award-winning author


Segura Leaves Archie to Join Oni-Lion Forge

Alex Segura, previously co-president of Archie Comics, has been named senior v-p of sales and marketing at the Oni-Lion Forge Publishing Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #alex segura #archie comics


Librarians fighting 'exorbitant' e-book pricing hope for CMA action

Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 20:10:02 UTC ]
More news stories like this | News stories tagged with: #e-book


The Miami Herald, The Appeal, and media unions’ ongoing fight

On Saturday, the newspaper publisher McClatchy tweeted a happy early Mother’s Day to all the moms in the company. “We are proud to support you with our new paid parental leave,” the tweet read. “While still in the process of reaching agreements with some of our guilds, we look forward to the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
More news stories like this | News stories tagged with: #pushing back #american life #record straight


DK joins forces with learning company Mrs Wordsmith

DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 07:16:14 UTC ]
More news stories like this | News stories tagged with: #joined forces


Oprah, Keanu Join U.S. Book Show Lineup

Publishers Weekly's new virtual book publishing trade show, the U.S. Book Show, will feature Oprah Winfrey as its opening keynote speaker, and actor Keanu Reeves will speak on a panel about his new graphic novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #book publishing


Hay Festival Digital 2021

From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global

[ British Council global | 2021-05-10 13:40:55 UTC ]
More news stories like this | News stories tagged with: #george monbiot #environmental activist #graphic novel #book of the year


Chandler made Bookseller news editor, Bayley joins team

Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May).  Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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Olivia Laing’s ‘Everybody’ explores the power and vulnerabilities of the human body

Laing uses the life of psychoanalyst Wilhelm Reich as a springboard to explore a range of topics. Continue reading at The Washington Post

[ The Washington Post | 2021-05-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #olivia laing #human body


Bird promoted at Granta, Llanwarne joins

Dan Bird has been appointed assistant editor at Granta publications, as the organisation makes changes in the editorial and sales departments. Meanwhile Phoebe Llanwarne joins Granta from Murdoch Books as sales executive. Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 11:23:21 UTC ]
More news stories like this | News stories tagged with: #sales departments


Trauma Has Forced Me to Become a Powerful Witch

In the introductory essay of White Magic, Elissa Washuta—a Native American author and member of the Cowlitz Indian Tribe—examines the colonization of spirituality, as well as her own reticence to describe herself as a witch: “I just want a version of the occult that isn’t built on plunder, but I... Continue reading at Electric Literature

[ Electric Literature | 2021-05-07 11:01:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #american author


Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #good start #sales momentum


Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double-digit gain #week ended


Platforming Big Liars four months on from the insurrection

Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
More news stories like this | News stories tagged with: #zoom call #katharine viner


Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version