In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

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Bird promoted at Granta, Llanwarne joins

Dan Bird has been appointed assistant editor at Granta publications, as the organisation makes changes in the editorial and sales departments. Meanwhile Phoebe Llanwarne joins Granta from Murdoch Books as sales executive. Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 11:23:21 UTC ]
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Trauma Has Forced Me to Become a Powerful Witch

In the introductory essay of White Magic, Elissa Washuta—a Native American author and member of the Cowlitz Indian Tribe—examines the colonization of spirituality, as well as her own reticence to describe herself as a witch: “I just want a version of the occult that isn’t built on plunder, but I... Continue reading at Electric Literature

[ Electric Literature | 2021-05-07 11:01:00 UTC ]
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Big Trade Publishers Have a Good Start to 2021

First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Print Unit Sales Had Double-Digit Gain at April’s End

Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #double-digit gain #week ended


Platforming Big Liars four months on from the insurrection

Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
More news stories like this | News stories tagged with: #zoom call #katharine viner


Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 08:34:44 UTC ]
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DisneyMustPay: authors form task force to fight for missing payments

Coalition of author groups call for Disney to pay outstanding royalties owed to writers of novels and comics including Star Wars, Alien and Buffy the Vampire Slayer series it now ownsA task force made up of science fiction and fantasy, romance, crime and horror authors has been formed in an... Continue reading at The Guardian

[ The Guardian | 2021-04-28 17:07:11 UTC ]
More news stories like this | News stories tagged with: #fantasy writers #romance writers #indiana jones #tess gerritsen #chuck wendig #science fiction


Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #petition signed #book deals #petition calling #mike pence #simon schuster #book deal


Lagardère Shareholder Fight Appears Headed to Resolution

A proxy battle over the control of Lagardère, the parent company of Hachette Livre, appears headed to a resolution, with Arnaud Lagardère willing to give up some of his family's power of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-26 04:00:00 UTC ]
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Sales of Adult Titles Had Big Gains Last Week

Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Rickett reaps rewards of Ebury restructure as non-fiction powers list to new heights

A sensational run of form for Ebury, led by the breakout illustrated hit by Charlie Mackesy, has culminated in a Publisher of the Year shortlisting—and it’s a result of a nimble reorganisation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 11:12:07 UTC ]
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London Book Fair Opts for a Digital-Only Edition in 2021

London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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Digital ‘US Book Show’ Announces Panels for Late May

A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
More news stories like this | News stories tagged with: #post digital #book show #bookexpo


Von Hirschberg, Willis and Pegg join NFA mentoring scheme

Comma Press is launching the second iteration of the Northern Fiction Alliance mentorship scheme, which pairs early-career publishers at northern independent presses with experienced publishing professionals. Continue reading at The Bookseller

[ The Bookseller | 2021-04-14 09:01:51 UTC ]
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Jerusalem International Book Forum: Its 2021 Digital Programming

The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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PRH Extends Temporary E-book, Digital Audio Terms for Libraries

Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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The Awesome Power of Picture Books

Sari Feldman reflects on how these “wizards of the literary world” can be the key to a lifelong love of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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In Gabriela Garcia’s ‘Of Women and Salt,’ five generations of mothers and daughters fight to stay afloat

Her debut stretches from 1866 Cuba to the present-day United States, chronicling traumas both experienced and inherited. Continue reading at The Washington Post

[ The Washington Post | 2021-03-30 08:29:10 UTC ]
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Steerforth Speaks Truth to Power

A new imprint from Steerforth promotes books that offer open, thoughtful explorations of challenging topics and issues. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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