Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian
[ The Guardian | 2021-08-17 14:33:19 UTC ]
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Yellow Kite has signed Hope is Coming, Louise Blyth’s “extraordinarily powerful” memoir of grief, gratitude and enlightenment. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 07:57:45 UTC ]
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Maggie O'Farrell, Colson Whitehead, Richard Osman and Leila Slimani are among authors confirmed for the Times and Sunday Times Cheltenham Literature Festival this year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 10:43:33 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 18:21:33 UTC ]
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The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Dark fantasy author Scarlett St. Clair will join Bloom Books, which will publish her new novel 'King of Battle and Blood,' along with her complete backlist and forthcoming new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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This year’s class of Rising Stars arrives as a welcome boost in what, on the national stage, has been another tough week heralding much uncertainty ahead. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:05:56 UTC ]
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Independent publisher Black Spot Books has partnered with genre specialist PR and marketing agency Black Crow, as it announces its upcoming list. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 23:54:34 UTC ]
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The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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Having assumed the reins at London Book Fair during one of the most testing times in its history, Andy Ventris is under no illusions as to the size of the challenge that lies ahead for the fair. Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:15:17 UTC ]
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Normally the first annual major publishing trade show of the year, London Book Fair is the last to join its sister events online. The post London Book Fair Announces Details of Its Digital Seminars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-17 19:59:18 UTC ]
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Publishing a debut novel is never easy. 100,000 long-form works of English-language fiction are published every year and even in normal circumstances it’s a struggle to for a first-time novelist to stand out from the pack. But the last 15 or so months have been particularly trying. Full lockdown... Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 22:02:54 UTC ]
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