Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times
[ The New York Times | 2022-07-29 14:07:25 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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As part of a continuing publishing trend, witchcraft books continue to draw the interest of readers, especially those seeking empowerment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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It might have been hard to tell because of the mask requirement, but there were a lot of smiles at the 2022 San Diego Comic-Con, held July 21-24 at the San Diego Convention Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Chris Belcher’s searing memoir about her work as a professional dominatrix isn’t exactly a comfortable read. Not because of the subject, but because Pretty Baby asks more of the reader than many memoirs. Like the best art does, this book invites introspection and interrogation of both our own... Continue reading at Electric Literature
[ Electric Literature | 2022-07-20 11:00:00 UTC ]
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I was 13 years old in a suburban mall Barnes & Noble, holding a copy of Please Don’t Kill the Freshman by Zoe Trope. The cover—featuring the silhouette of a young cheerleader whose stance seems sarcastic, her pom-poms flopping against gashes of blue and red—was young, angry, and awesome. I... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-19 14:56:41 UTC ]
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Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
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Designing a book cover is challenging, even more so when the work contains a raunchy subject matter. How do you convey, in a single glance, that the book is sensual, even sexy, without falling for pornographic tropes? My debut novel, Little Rabbit, is about a sub/dom relationship between a... Continue reading at Electric Literature
[ Electric Literature | 2022-06-30 11:00:00 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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“My iPhone must be dead, or secured in a lockbox of some sort,” says the journalist and author, whose latest book is the true-crime collection “Rogues.” Continue reading at The New York Times
[ The New York Times | 2022-06-23 09:00:21 UTC ]
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This year, a Neon Hemlock Press novella won a Nebula. But what is this publisher, where did it come from, and what does it put out? Continue reading at Book Riot
[ Book Riot | 2022-06-21 10:36:00 UTC ]
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Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 12:00:22 UTC ]
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Executive directors at regional bookseller associations across the country believe that conditions are right for big turnouts at their in-person fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age
[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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