In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

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Powerful stories in 'Letter to a Stranger' will transport you around the world

The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
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More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks

The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
More news stories like this | News stories tagged with: #post france #audiobooks appeared #digital audio #audiobook


Tennessee Bill Gives State Veto Power Over School Library Collections

The bill, if signed, would vest members of the state’s textbook commission with the final decision on whether a challenged book can remain available in public school libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Kim Kelly's 'Fight Like Hell' Examines the Rebound of Unions

As public opinion of unions surpasses its 40-year high a new book by the journalist and union organizer offers lessons and inspiration for workers in any industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction

Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday

[ Digiday | 2022-04-13 04:01:00 UTC ]
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Free of the Earth: On the Tohono O’odham Nation’s Fight to Protect the Saguaro

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 08:49:54 UTC ]
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A prosecutor’s fight against sex trafficking — and Backpage.com

Maggy Krell recounts her efforts to shut down the site, notorious for erotic and illicit classified ads. Continue reading at The Washington Post

[ The Washington Post | 2022-04-08 12:00:57 UTC ]
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A Murder in the Red Light District Sparks a Reckoning of Power and Injustice in Lahore

Aamina Ahmad’s debut novel The Return of Faraz Ali begins with a moment of no return. Born and raised in Lahore’s old city, the young Faraz is forced to leave behind his mother and his sister Rozina. It isn’t until Faraz is an adult in 1968 working as a policeman, that he goes back to […] The... Continue reading at Electric Literature

[ Electric Literature | 2022-04-07 11:00:00 UTC ]
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MoCCA Art Fest Returns to New Venue, Big Crowds

The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Zestworld Launches Digital Comics Venture with $9 Million in Funding

Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Brown Joins R&L as Senior Executive Editor of Religion

Veteran university press and religion publisher Richard Brown will join Rowman & Littlefield as senior executive editor of religion and his tasks include reviving the company's Sheed & Ward Catholic book imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Deception has changed in the digital era, and spies are adapting

The tools and scope of the digital world present unprecedented challenges for intelligence agencies, Amy B. Zegart writes. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:04 UTC ]
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Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign

Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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In ‘Fencing with the King,’ a search for family truths puts a woman at odds with her powerful uncle

Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post

[ The Washington Post | 2022-03-15 13:25:02 UTC ]
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