In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and consumers, recently making its Live video widely available and adding video to its ad carousel on Instagram.Now the company is taking another step, offering two new video formats through its Audience Network, through which Facebook sells mobile ads beyond its own app and website. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
News tagged with: #social platforms #audience network

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Barnes & Noble intros buy-one-get-one Nook book offer, only valid in stores

Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company's retail stores. The promotion nets you one free ebook when you purchase another, but -- and this is where the offer tripped us up a bit... Continue reading at Engadget

[ Engadget | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebook #physical store #including hits #james patterson #tina fey #barnes noble

New York Times' Google Glass App Reads Stories to You

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek

[ AdWeek | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass

Bloomberg Revs Up Video News Operations, Publishing 200 Clips Daily

With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #research suggests

Is Google’s Agreement with French Publishers Exportable to the U.S.?

You may have missed the news in early February that Google has established a $60 million Euro (about $80 million) fund to support a group of French publishers in their digital enterprises. Not only that, Google chairman Eric Schmidt jetted to Paris ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #french publishers #digital enterprises

Bloomsbury offers app translation rights

Bloomsbury Children’s was selling translation rights in apps for the first time at this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury children

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Nook makes 'free book and magazine offer' to Windows 8 users

On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews

[ Betanews | 2013-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited period #nook app #popular books #top magazines #includes titles

Google Kills Print Frommer’s Guides, Now It’s All Metadata

Google has killed off the print editions of Frommer's guide books. And this makes sense, as Google never wanted to be a publisher and only bought Frommer's for the metadata. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #guide books #makes sense

Google reportedly halts print editions of Frommer's guidebooks

Were we really expecting a different outcome? Several months after Google bought Frommer's to bolster its location efforts, Skift hears that the iconic travel guide maker has completely stopped publication of print editions as its focus swings to the online realm. Authors say that many of their... Continue reading at Engadget

[ Engadget | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #ve reached #image credit

Google Chairman Advocates 'Digital Fund' for UK Newspapers

Eric Schmidt, the executive chairman of Google, has said that the internet giant is willing to launch a similar "digital publishing innovation fund" in the UK to the one it launched in France last month. When asked by the Guardian&rsquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk newspapers #eric schmidt #executive chairman

Google Play Books now available in Mexico

Despite going on quite the world tour, Google Play Books hasn't been available as close by as Mexico. That's been rectified: the online bookstore is now open in the country, with both local titles and prices in Pesos. As with some other countries, the expansion also gives Mexicans their first... Continue reading at Engadget

[ Engadget | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world tour #online bookstore #local titles #android apps #image credit #android policesource

VIDEO: 'N-word' sparks censorship debate

A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World

[ BBC World | 2013-03-16 00:00:00 UTC ]
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The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget

[ Engadget | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trending topics #chief scientist

ePublishing Acquires B2B Audience Network

Cloud-based CMS, ecommerce and CRM services provider ePublishing has acquired Next-Tech Markets and its advertising network of business publishers. Terms of the deal were not disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising network

E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added