Igloo Books Building U.S. Presence

Having grown revenue to just under £20 million since its launch in 2003 to the year ended March 31, 2012, largely on the strength of inexpensive children’s and adult print books, Igloo Books, based in Northamptonshire, England, is looking to digital and international markets to drive its next round of growth. Although the U.S. accounted for about 20% of its total sales in fiscal 2012, the company just added Doug Pocock, most recently with Egmont USA, to help expand sales in America. Pocock joins Jonny Illingworth and Jennifer Harrison to spend about half of their time in the States talking to accounts, said John Styring, Igloo CEO. His goal for the current year is to hit £8 million in sales in the U.S., something Styring believes can be achieved by expanding into more mass merchants. Igloo has a good presence in Barnes & Noble and Books-A-Million, but is not as strong among the mass merchandisers in the U.S. as in the U.K. “We have a strong relationship with Wal-Mart in the U.K.,” Styring noted. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]

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