Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York Times to digital darlings like Refinery29, and more will be announced as May gets closer. Some companies who presented last year—including Playboy, the Economist and SheKnows—have yet to confirm their participation this time around. (Check out the lineup below.) "Investment in the [digital video] medium has been significant, with 51 percent year-over-year growth in the first half of 2016 alone," said Anna Bager, svp and general manager for mobile and video at the IAB, in a statement. "The strength of the 2017 NewFronts' roster of blue chip media companies and inventive content creators is sure to inspire advertisers and media agencies to increase their commitment to digital video even further." Brands and media buyers pay close attention to the annual NewFronts, a "10-day marketplace" for publishers and creation studios to show off their plans for the new year. It's the digital equivalent to the television upfront presentations, which take place the following week. More information about NewFronts and updates on the schedule can be found on the IAB's website. Continue reading at 'AdWeek'
[ AdWeek | 2016-12-14 00:00:00 UTC ]
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The American Library Association kicked off its 2017 annual conference on Thursday with a reception at Google’s Chicago office to celebrate a new $500,000 competitive grant program, sponsored by Google, to encourage computer skills in America’s libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Presented by Publishers Weekly, the 2017 BookExpo Librarians' Lounge offers a place for librarians to relax, as well as a strong slate of exclusive programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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As the publishing world gathers for the London Book Fair, now ten years after the birth of the iPhone and the Kindle, Kristen McLean surveys the storytelling landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Consultant and blogger Thad McIlroy talks to PW about his recently released report on startups in the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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PEN America has announced the winners of the majority of its 2017 Literary Awards, which include novelist, essayist, and critic Aleksandar Hemon and novelist Helen Oyeyemi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Among the big religion and spirituality books coming this spring are titles that attempt to bridge the gap between ways of thinking or offer new takes on seminal religious events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Boom is still the word where audiobooks are concerned, as a new season of releases arrives. Our listing of upcoming audio titles reflects the wide variety of new projects scheduled for the season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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The awards, first announced last year by the Penguin Random House Foundation, are an effort to support and recognize the work oflibrarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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The National Endowment for the Arts has announced the recipients of its Creative Writing Fellowships for fiscal year 2017, as well as its grants to nonprofit organizations for literary publishing projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World
[ PC World | 2016-03-14 00:00:00 UTC ]
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