Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and websites, plastered across adverts, groceries and print media. Shooting original photography takes time and money. Stock-image banks – which contain existing images that can be licensed for use in a flash – make for a cheap, easy alternative. When stock-image libraries first opened in the 1930s, customers, often magazines, would have to wait 24 hours for a physical image to be found in an archive and delivered. The internet catapulted this demand sky‑ high. Websites need a constant stream of content. Memes are an unregulated stock-photo market of their own.Now, stock-photo websites collate millions of images, with almost any picture you can imagine available instantly. Urgently need a lonely Santa, a flying baby or a man dressed in a suit sitting in a bath with a rubber duck on his head? A couple of clicks and it’s yours. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#native ads
#digital publisher
#mountain view
Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#photo gallery
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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UK children’s laureate Malorie Blackman faced racist comments after Sky News misquoted her as saying there were 'too many white faces' in children's literature. Now young adult author James Dawson has stepped into the fray, saying, "Malorie did not say there are too many white faces in... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-20 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming 295 million (US$420 million) in damages. Continue reading at PC World
[ PC World | 2011-06-28 00:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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White Rabbit has secured a deal for Ten Thousand Apologies: Fat White Family and the Miracle of Failure about the “country’s most notorious rock band”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-16 01:05:22 UTC ]
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Longtime Educational Development Corp. chairman, CEO, and president Randall White has turned over leadership of the company to his son Craig White, who has been named CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post
[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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#large chunk
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