We’re increasingly getting our narrative fix from short videos. But, like snacking on junk food, it won’t nourish usSummertime, and the reading is easy. Or at least, it’s supposed to be. Holidays were made for sinking blissfully into a pile of books: for long, hot afternoons swinging in hammocks or basting on the sand, gleefully inhaling trashy beach reads or the Booker prize longlist. Finally, we have time to read, plus the urgent need to justify what is essentially two weeks of lying down by looking at least vaguely busy.Yet, by the pool this year, I saw a striking number of people scrolling on their phones instead, some with an unopened paperback lying forlornly by the sun lounger. Not for nothing, an author friend pointed out to me recently, did Instagram Stories get its name. Reels contain just enough of a miniature plot to satisfy the human need for narrative twists, even if they are only a few seconds long, while the most successful influencers have essentially turned themselves into fictionalised characters in their own long-running minor drama. But grazing on these bite-size stories is the literary equivalent of snacking on junk: just filling enough to put you off a proper novel-length meal, but somehow never quite satisfying, and leaving the addicted reader irritably craving more.Gaby Hinsliff is a Guardian columnist Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2024-08-06 07:00:35 UTC ]
Facebook Live video has caught fire in the U.S., but in the U.K., the trend has less traction. But this is sure to grow. U.K. publishers are experimenting with Facebook Live video across politics, live-event streaming and, most popularly, in sports. The BBC’s "Match of the Day" was first using... Continue reading at Digiday
[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this
Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
More news stories like this
If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this