Hunting for New Customers at Toy Fair

Publishers’ expansion into new products as they strive to reach more retail channels was a major theme at New York International Toy Fair, held February 11-15 at the Javits Center. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
News tagged with: #toy fair #retail channels #javits center

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How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair

Increase your visibility at the Frankfurt Book Fair through the Publishing Perspectives Show Daily, the leading magazine at the world's largest book fair. The post How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
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Call for Stories: Frankfurt Book Fair Show Dailies

We're looking for great stories for Publishing Perspectives' Frankfurt Book Fair Show Dailies, The deadline to pitch stories or editorial is September 10. The post Call for Stories: Frankfurt Book Fair Show Dailies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post call #great stories


Channel 4 to adapt Bear Hunt picture book

Channel 4 is set to broadcast a 30-minute animation based on Michael Rosen and Helen Oxenbury’s bestselling picture book We’re Going on a Bear Hunt. The channel’s chief executive officer Jay Hunt and head of drama Piers Wenger commissioined the programme, striking a deal with Walker... Continue reading at The Bookseller

[ The Bookseller | 2015-08-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lupus films #executive producers #julia posen #helen mcaleer #walker productions #bear hunt #helen oxenbury #michael rosen


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #target audience #digital marketing #senior manager


How the Frankfurt Book Fair Helped Launch Shakespeare

Research reveals that the 1622 catalogue for the Frankfurt Book Fair included the announcement of the publication of Shakespeare’s First Folio. The post How the Frankfurt Book Fair Helped Launch Shakespeare appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-13 00:00:00 UTC ]
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Can We Stop Pretending The Publishing Industry Is Fair Now?

Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost

[ HuffPost | 2015-08-06 13:54:21 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #book publishing


Future Artefacts fair seeks to show physical media far from dead

Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian

[ The Guardian | 2015-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie presses #publishing industry #record industry #physical objects


The Buzz at the Zimbabwe Book Fair is “Growth”

The Zimbabwe Book Fair, once the key event in African publishing, has declined. This year, a focus on growing the knowledge economy is giving it new life. The post The Buzz at the Zimbabwe Book Fair is “Growth” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #knowledge economy #african publishing #key event #growth appeared


Frankfurt Book Fair Business Club is Seeking Ambassadors!

Apply by July 31st to be a Frankfurt Book Fair Business Club Ambassador. In exchange for promotion you receive a free pass and added benefits. The post Frankfurt Book Fair Business Club is Seeking Ambassadors! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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Product Hunt Wants To Be The New Oprah's Book Club

The popular product recommendation site is launching a new vertical for books.Product Hunt is expanding yet again. This time, the wildly popular product recommendation site is launching a new tab dedicated entirely to books. Product Hunt Books, which went live this morning, takes the site's... Continue reading at Fast Company

[ Fast Company | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club


The Motor Trend guide to kick-ass custom events

Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday

[ Digiday | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enthusiast network #sponsor content #publishing platform #motor trend #editorially independent


What's New for This Year's Shanghai Children's Book Fair?

With the third China Shanghai International Children's Book Fair four months away, the fair organizers have been busy expanding the program to reflect a growing Chinese market for international titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international titles #book fair #shanghai children


UK Sends Young Authors to 2015 Guadalajara Book Fair

28 UK authors will be setting up shop at the the Guadalajara Book Fair, this November 28-December 6, as part of Britain's 'guest nation' literary program. The post UK Sends Young Authors to 2015 Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
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France to Be 2017 Guest of Honor at Frankfurt Book Fair

The Frankfurt Book Fair has formally announced France will be its 2017 Guest of Honor country. The Institut Français will organize France's program. The post France to Be 2017 Guest of Honor at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #institut franais #post france #honor country


Could 2015 Be the Year for e-Fairness?

With many in Congress determined to extend the moratorium on taxing Internet access, the retail trade association, RILA, would like to add legislation that would enable states to tax e-tailers the same as bricks-and-mortar stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-16 00:00:00 UTC ]
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'Fair Contract Initiative' from Authors Guild

The Authors Guild of America has launched a Fair Contract Initiative to “address the major inequities in many boilerplate contract terms today” and educate authors on what terms they can negotiate on. The initiative, announced on Friday (28th May) at BEA, aims to “restore balance to the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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Authors Guild Announces 'Fair Contract' Initiative

At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Sexy Toys to Celebrate 35 Years

In celebration of its 35th anniversary, Cleis Press will offer a wide assortment of lively events and promotions during BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lively events #wide assortment #cleis press #35th anniversary


Frankfurt Book Fair Invests in IPR License

The Frankfurt Book Fair has invested in IPR License, a global rights platform for the book publishing industry, and will promote the online rights business to a global audience. The post Frankfurt Book Fair Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #kik services