The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in content creation, curation and distribution to consumers. Razorfish has spoken with The Huffington Post about a project for one of its clients, for example, although it hasn't closed a deal, according to Jeff Lanctot, global chief media officer at the agency. "It would allow a brand to be a publisher," Mr. Lanctot said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post." Janet Balis, senior vice president for sales strategy, marketing and partnerships for AOL Advertising, confirmed the talks with agencies and brands. But she characterized the offering as another step in the evolution of the type of work that The Huffington Post does with brands rather than a drastic shift in strategy. "The theme in the marketplace is brands are increasingly recognizing that they are in the business of producing content," she said. The Huffington Post is working with a "major consumer-goods advertiser" to create a lifestyle-oriented content website for that brand, Ms. Balis said. Employees from the company's social-marketing team will both create new content for the site and curate relevant existing content from The Huffington Post. The team... Continue reading at 'Crains New York'
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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The CEO of Worzalla says that with Chinese dominance of the industry threatened by frequent lockdowns and high shipping costs, now is the time for American printers to expand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Disney researchers have developed an artificial intelligence system that seemingly makes it far easier to make an actor appear younger or older in a scene. While artists will still be able to make manual adjustments to make sure the effect looks as realistic as possible, the AI tool could take... Continue reading at Engadget
[ Engadget | 2022-12-01 15:45:09 UTC ]
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The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company
[ Fast Company | 2022-11-17 13:20:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Exclusive: Britain’s Got Talent judge made sexually explicit comments about participant, leak showsThe Britain’s Got Talent judge David Walliams made derogatory and sexually explicit remarks about contestants during the recording of an episode of the ITV show, according to a leaked transcript... Continue reading at The Guardian
[ The Guardian | 2022-11-10 10:00:02 UTC ]
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Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company
[ Fast Company | 2022-11-04 18:00:00 UTC ]
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We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian
[ The Guardian | 2022-10-10 17:00:40 UTC ]
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These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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#digital space
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Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
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Plus: Alexa will soon give branded answers, ByteDance has its own VR headset in the works, and TikTok pushes a new BeReal knockoff. Continue reading at Wired
[ Wired | 2022-09-17 13:00:00 UTC ]
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It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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Nick Drnaso on the making of his new graphic novel Acting Class, in this exclusive mini-documentary. The post The Making of Acting Class appeared first on Granta. Continue reading at Granta
[ Granta | 2022-08-26 21:19:48 UTC ]
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