How YouTube's New Arrangements With MCNs Work

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward, YouTube’s network partners (multi-channel networks, commonly referred to as MCNs) have two options when working with individual creators, per sources. The MCNs can either designate YouTube creators in their networks as “managed” partners or “affiliates.” In the case of managed partners, MCNs will be responsible for any copyright violations these creators incur. The culpability of MCNs when it comes to copyright violations on YouTube has been an issue of late, ever since the MCN Fullscreen was sued by the National Music Publishers Association. It’s very common for YouTube creators to cover popular songs or include clips from TV shows and movies—and many creators are young and not exactly savvy when it comes to digital rights management. Thus, YouTube is urging MCNs to take responsibility for its top talent. According to sources, MCNs will face a series of scaling penalties if their partners wrack up lots of violations—and individual channels or companies could face getting kicked off the platform. However, in exchange, YouTube is promising that these so-called managed creators or channels will get paid more quickly—they will essentially be able to monetize their videos without YouTube... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-31 00:00:00 UTC ]

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How YouTube's New Arrangements With MCNs Work

In the last week or so, YouTube has been reaching out to the various networks that operate businesses on the platform, implementing new procedures for how these companies handle copyright violations and contracts. Several new details have now emerged on those discussions. Going forward,... Continue reading at AdWeek

[ AdWeek | 2013-10-31 00:00:00 UTC ]
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[ Fast Company | 2013-10-01 00:00:00 UTC ]
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