How Vox Media slashed its webpage load time in half

The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by streamlining its font delivery and adopting Google's WebP image format. The move comes as publishers' traffic is increasingly dominated by social and mobile readers, who are far more likely to bounce back to Twitter or Facebook if a publisher's site isn't up to par. The post How Vox Media slashed its webpage load time in half appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-26 00:00:00 UTC ]

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