Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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#digital media
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian
[ The Guardian | 2024-02-12 16:32:24 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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On 'Books, Beach, & Beyond,' which will return for a second season this summer, two pillars of the Nantucket literary community—bestselling novelist Hilderbrand and Nantucket Book Foundation president Ehrenberg—talk shop with such star guests as Colleen Hoover, Taylor Jenkins Reid, and Ann... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Lulu Wang speaks to CBC News about crafting her new series Expats, to showcase Hong Kong — and bring people together. Continue reading at CBC
[ CBC | 2024-01-27 09:00:00 UTC ]
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The football broadcaster and podcast mogul keeps tweeting about the Israel-Gaza war, despite arguing with friends and getting into hot water with the BBC. What drives him?Gary Lineker has asked me to meet him at his house in Barnes at 2.30pm. It’s a miserable wet day in London, so I give myself... Continue reading at The Guardian
[ The Guardian | 2024-01-20 07:00:52 UTC ]
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When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth book written with a previous guest, Irena Cronin, called Spatial Computing: An AI-Driven Business Revolution. Kebler thinks spatial computing... Continue reading at AdWeek
[ AdWeek | 2023-12-20 20:22:23 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
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A lot of us talk the talk about what’s wrong with book publishing today—but who among us is walking the walk and actually effecting change in the world of literature? On Missing Pages, which I host for The Podglomerate, we look into past and present situations and processes (even scandals and... Continue reading at Electric Literature
[ Electric Literature | 2023-12-06 12:00:00 UTC ]
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Alexandra Alter talks about her profile of the best-selling author behind “Fourth Wing” and Alexandra Jacobs discusses her review of “My Name is Barbra.” Continue reading at The New York Times
[ The New York Times | 2023-11-10 18:47:36 UTC ]
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Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined... Continue reading at AdWeek
[ AdWeek | 2023-11-03 15:27:09 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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After you've listened to the EMPIRE podcast, these history and historical fiction books will deepen your understanding of the subject. Continue reading at Book Riot
[ Book Riot | 2023-10-19 10:32:00 UTC ]
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Athena Dixon’s The Loneliness Files: A Memoir in Essays opens on New Year’s Eve of 2021, with Dixon alone in her apartment in Philadelphia, thinking about death during a year fraught with pandemic fear. The first pieces explore her fascination with women who died on their own and, because they... Continue reading at Electric Literature
[ Electric Literature | 2023-10-13 11:00:00 UTC ]
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The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
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#nielsen
#creator economy