How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of comments. It's also a sponsored post for the Schick Xtreme3 razor -- and labeled on Facebook as one in a very Onion kind of way: "There is a stone where our soul once was. Enjoy this #sponsored content."Some ad-sales execs would probably sell their own souls for those kind of sharing numbers. Brands are increasingly relying on publishers to not only produce sponsored content, but also ensure their audiences actually read and engage with it."Distribution is as important as creation in the content space," said Scott Donaton, chief content officer at DigitasLBi North America. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
News tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post

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Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-19 00:00:00 UTC ]
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Time Inc. Magazines Make It to the Kindle Fire, After All

It took some haggling, but Time Warner's publishing unit joins Hearst, Conde Nast and other big publishers on Amazon's new tablet. Continue reading at AllThingsD

[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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Quadrille makes new appointments

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 08:15 Quadrille has made a series of promotions and appointments within its sales teams, with Melanie Gray stepping up to become UK sales director, joining the board at the independent publisher. The moves follow Faber's launch... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales teams #independent publisher #sales director

Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
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*Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based *openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social e-reading #social interaction

Pace Lands 19 Honors at Custom Content Council’s Pearl Awards

The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategic initiatives

Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

Wright’s Media announced an agreement with Penton Media; this agreement gives Wright’s Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media

10 Essential Content Tools

New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Here’s what made the cut for social media,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york -

Booked Up 'encourages more reading'

Booked Up, the government-funded programme that gives a free book to Year 7 pupils, has found... Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free book

Pullman and Díaz to reveal reads for Yale

Yale University Press will be nosing around authors' bookshelves with the publication of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Subtext Livens Up Ebooks With Author Commentary and Social Reading

A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. Continue reading at AllThingsD

[ AllThingsD | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading

Seven Paid Content Myths

At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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Reading for pleasure kicks in

Written By: Caroline Horn Publication Date: Mon, 24/10/2011 - 08:05 The Government emphasis on reading for pleasure could be behind an uplift in sales to school libraries, claims bookseller Marilyn Brocklehurst of the Norfolk Children's Book Centre. She said: "The pronouncements by the... Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #book centre #school library

Small Demons Makes Big Splash at Frankfurt Book Fair

In his closing remarks, Frankfurt Book Fair director Juergen Boos said that 2011 was a strong year for startups at the fair. Among those startups, perhaps none had a better reception than Small Demons, in Los Angeles. “We couldn’t have asked for a better first Frankfurt Book Fair,” Small Demons... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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New sponsor backs T S Eliot prize

Written By: Benedicte Page Publication Date: Thu, 20/10/2011 - 11:19 The Poetry Book Society has obtained three-year sponsorship for the prestigious T S Eliot Prize from private investment management firm Aurum Funds. There had been concern for the prize, which goes to new collections of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eliot prize

Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Main makes first buy for Picador

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 08:49 Picador has bought a debut novel by Royal Holloway creative writing MA graduate Emma Chapman, with editorial director Francesca Main making her first acquisition for the imprint. Main bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including australia #good wife #jamie coleman #book focuses

Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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Fisher first Wales' Young People's Poet Laureate

Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 08:00 Fantasy children’s author Catherine Fisher will be officially named Wales’ first Young People’s Poet Laureate later today (18th October). The Newport writer will be given the title by Literature Wales, which was established in... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Hollinghurst makes Galaxy Book Awards shortlist

Written By: Charlotte Williams Publication Date: Mon, 17/10/2011 - 08:25 Alan Hollinghurst, whose novel The Stranger's Child was a surprise omission from the Man Booker shortlist this year, has been shortlisted for an award at the Galaxy National Book Awards 2011, with works by Ian Rankin and... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year category #ian rankin #keith richards #carol birch #anthony horowitz #andrea levy #uk author