How the New York Public Library Brought Novels to Instagram With Unexpectedly Huge Results

The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to ... Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and outfits of the day? But the New York Public Library pulled it off, thanks to the creativity,... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-14 20:20:07 UTC ]

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Whither the Midlist Publisher?

For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidated—smaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Open Road launches Iconic E-Books

Written By: Charlotte Williams Publication Date: Tue, 18/10/2011 - 15:19 Digital publisher Open Road is launching a new imprint, Iconic E-books, with Erica Jong's Fear of Flying and Alice Walker's The Color Purple to be among its first titles. The Iconic E-Books titles will be those that have... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Macmillan New Writing to continue after Atkins departure

Written By: Charlotte Williams Publication Date: Fri, 05/08/2011 - 08:30 Pan Macmillan's Macmillan New Writing scheme will continue despite the head of the imprint leaving the company. Will Atkins, who worked at Pan Macmillan for five years and was its editorial director for fiction, has left... Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Waterstone's necessary for midlist and discoverability, says Page

Written By: Graeme Neill Publication Date: Wed, 25/05/2011 - 09:41 The safeguarding of Waterstone's future will secure the midlist of history and science writing, literary fiction and memoir, the m.d. of Faber has said. Stephen Page, writing in the Guardian, said if the Waterstone's... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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