How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular character--which has earned multiple NAACP award nominations since its debut... Continue reading at 'AdWeek'

[ AdWeek | 2022-08-25 15:59:04 UTC ]
News tagged with: #book author #children's book

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Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand

We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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Brands built to last a lifetime are the key to consumer karma

Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian

[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Pottermore's Wizarding World Book Club launches

Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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'The Shakespearean world is a happy hunting ground'

For Academic Book Week Sarah Stanton tells us about her role as Shakespeare publisher for Cambridge University Press. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Arab world should ‘swap guns for culture,’ Sharjah International Book Fair hears

The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller

[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint

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[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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'Wired' Culture Launches a Book Club

The editors of the publication’s culture section have selected N.K. Jemisin’s 'The Fifth Season' as the first title to be read in the new group, which will focus on works of science fiction and fantasy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

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[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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World Book Day launches 2016 Patterson school library award

The World Book Day Award 2016 (WoBoD), funded by James Patterson, is offering school libraries the chance to win up to £10,000 of new books. Continue reading at The Bookseller

[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

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[ AdWeek | 2015-07-22 00:00:00 UTC ]
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S&S Launches Pop Culture Site

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[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Google and Local World strike deal to launch 10 evening editions

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[ The Guardian | 2015-06-19 00:00:00 UTC ]
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Mira Launches Book, Pop Culture Site

BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Russell Brand voted world's fourth most influential thinker

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[ The Guardian | 2015-03-26 00:00:00 UTC ]
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