How ‘Taylor Swift (Spotlight on a Legend)’ Got Made

An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]

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Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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