Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising "186 Revelations from the Fall Runway" and "Tales from the Dark Side."More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines -- such as Conde Nast's W and GQ, and Hearst's Elle, Harper's Bazaar and Esquire -- have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
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Mark Zuckerberg talked about creating an independent body that would oversee Facebook's content decisions, and now that plan is taking shape. The social site has published a draft charter for an oversight board that would handle appeals for content... Continue reading at Engadget
[ Engadget | 2019-01-29 00:00:00 UTC ]
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No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek
[ AdWeek | 2018-12-28 00:00:00 UTC ]
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In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget
[ Engadget | 2018-12-15 00:00:00 UTC ]
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The Bologna Children's Book Fair's 50th year illustration exhibition has a session in New York this week, and Milan illustrators Anna and Elena Balbusso produce new 'Handmaid's Tale' artwork ahead of Margaret Atwood's sequel. The post Industry Notes: Bologna Round Table in New York; New... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-11 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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PR agency Freud’s, the Independent, Vice and Tony Blair Institute for Global Change among those with linksLondon has become a hub for global Saudi public relations and media influence campaigns, with British firms earning millions of pounds from efforts to improve the image of the kingdom and... Continue reading at The Guardian
[ The Guardian | 2018-10-19 00:00:00 UTC ]
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A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday
[ Digiday | 2018-09-19 00:00:00 UTC ]
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Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and... Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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New York Comic Con returns with a streamlined Harvey Awards and a new anime and manga festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
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The Sunday Times/PFD prize for writers aged 18 to 35 opens a new resource, while the Paul Torday Prize will honor a debut novelist decades older. The post Content From a UK Award for Younger Writers, and a Prize for Authors Over 60 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age
[ Advertising Age | 2018-08-07 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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