How Saks Fifth Avenue Is Using Content to Burnish Its Image

Saks Fifth Avenue, the nearly 90-year-old department store that's in the thick of a rebranding effort, is looking to content to help polish its image and, in the long run, boost sales. This fall, the company's men's and women's catalogues will adopt the look and feel of a fashion magazine with features meant to highlight trends and demystify new styles and cover lines promising "186 Revelations from the Fall Runway" and "Tales from the Dark Side."More than a dozen editors, stylists and fashion photographers who also work with some of the top fashion magazines -- such as Conde Nast's W and GQ, and Hearst's Elle, Harper's Bazaar and Esquire -- have contributed to the catalogues. They include W magazine contributing fashion editor Giovanna Battaglia, Esquire Fashion Director Nick Sullivan and photographer Yelena Yemchuk, according to a Saks spokeswoman.Saks Fifth Avenue Chief Marketing Officer Mark Briggs led the effort. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-05 00:00:00 UTC ]
News tagged with: #boost sales #fashion magazine #dark side #conde nast

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Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

Michael Tamblyn, the Chief Content Officer at Kobo, offers an update on the ebookseller's magazine store, kids shop and international expansion. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-14 00:00:00 UTC ]
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Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]
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The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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Images Still Drive Laughing Elephant Press

Harold and Sandra Darling founded Green Tiger Press in 1969 as a greeting card company whose products featured their collection of images from vintage pre-1940 children’s books, calendars, paintings, and posters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
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Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
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LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Instagram reportedly blocking images uploaded through some third-party apps

Hipstamatic Oggl app users might want to rethink those subscriptions. Select Windows Phone 8 imaging apps, such as Instance, may no longer be able to upload images to Instagram's photo sharing service. According to a spokesperson's comment published on The Verge, the site has updated its API,... Continue reading at Engadget

[ Engadget | 2013-07-30 00:00:00 UTC ]
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Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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LinkedIn Launches Sponsored Content Offering

LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Vice Magazine's controversial images of female authors committing suicide are taken down

Vice Magazine's newest fashion spread depicted models dressed like Virginia Woolf, Sylvia Plath, and others in the act of committing suicide. The photos were taken down after a public outcry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-19 00:00:00 UTC ]
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Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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National Geographic Aligns Print, Digital Content Teams

  Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Barnes & Noble boosts content on Nook with Google Play

Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World

[ PC World | 2013-05-03 00:00:00 UTC ]
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