How Questex Is Preparing for the Future of Live Events

No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live events—provides a glimpse into what large-scale conferences might look like in the near future, ranging from temporary measures like socially distanced theater seating and spaced out exhibit halls, to more permanent changes, such as contactless registration, eliminating waste by phasing out welcome bags and contracting medical professionals to be available on-site. "We’ve got to build trust that we’re listening and are going to do whatever it takes to make events as safe as possible, and that we’re going to invest in these precautions," Questex CEO Paul Miller tells Folio:. "It’s not just the exhibitors and the attendees, it’s my own staff as well. They need to feel safe and see that we’re not just ignoring this awful situation." The safety guidelines, which Questex released last week, are meant to be a living document, Miller says, subject to change amid ongoing discussions with attendees, exhibitors, venues and local governments around the world. But the pause has also provided an opportunity to reevaluate every aspect of the business, from minute details to bigger questions, like whether events, as previously conceived, are truly the most efficient way to connect buyers and... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
News tagged with: #previous years #wider audience #comfort zones

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